Did you know that your fridge door is one of the most opened doors in your home? That’s why we created our intelligent FreshPlusTM technology. Designed to maintain the perfect temperature and detect when the fridge door opens, it immediately begins re-cooling to replace cold air for fresher, longer lasting and delicious food.

The Electrolux FreshZone crisper

The new FreshZone™ Crisper, only from Electrolux keeps your fruit and vegetables fresher and crisper for 7 days*, so there will always be fresh ingredients waiting for when inspiration strikes.

*Than all other top selling 450L brands.

FreshPlus™ Refrigerator

Hear from Brand Ambassador and Chef Massimo Mele on why he loves his FreshPlus™ Refrigerator, and learn about our best-in-class energy efficiency refrigeration range.


Serve your unexpected guests, something unexpected. Our unique FreshZone double-insulated and sealed crisper keeps your produce fresher for longer. There will always be a little something fresh to throw together for those unexpected guests. Let us bring the freshness, and you bring the taste.

Strawberry Fragaria

Maintaining taste and freshness isn't only about fruits and vegetables though: From meat to fish or even cakes and other desserts, the perfect balance of coolness and humidity found in a FreshPlus™ fridge helps keep all your food in optimal condition. Discover our delicious Strawberry Waffles recipe.

Fresh berry Layered Parfait

With the freshest ingredients, let us inspire you with fresh ideas from exquisite entrées to delightful desserts. Discover our fresh berry layered parfait recipe.