To celebrate a centenary of Swedish thinking, Electrolux has unveiled a new-look ambassador line up; coinciding with the release of a full kitchen range in dark stainless steel.
The refreshed Electrolux line-up includes two new faces – Swedish born interior designer, Anna-Carin McNamara (ANNA CARIN design), and fashion designer turned cook and entertaining expert, Stephanie Conley (author of At Home with The Hostess) – who join existing ambassadors James Viles (Biota, NSW), Massimo Mele (Grain of the Silo, TAS), Scott Bridger (Bib & Tucker, WA) and Richard Ousby (Stokehouse Group, QLD).
With their combined knowledge, skill and expertise, the ambassadors will provide inspiration that covers every element of the home including design, style, fashion care, food, entertaining, sustainability and wellbeing.
Swedish interior designer, Anna-Carin McNamara, says: “Growing up in Sweden, Electrolux appliances have always been part of my life and home. Swedish design is characterised by a respect for both functionality and aesthetics – and a belief that each can be achieved without sacrificing the other. I’m really excited to be working with a like-minded company which reflects my approach to intuitive design for the home.”
Cookbook author, lifestyle and entertaining expert, Stephanie Conley, says: “My background as a fashion designer and passion for food and entertaining aligns perfectly with Electrolux’s areas of expertise. I’m also married to a Swede and I’ve absolutely fallen in love with the Swedish way of life.”
Richelle Barker, Electrolux Home Products, Director, Marketing, said, “As we celebrate 100 years of Electrolux, we are thrilled to be working with such a talented group of ambassadors. Together, they are a diverse group who can demonstrate how Swedish thinking can lead to better living in the home.”
Stephanie Conley is a lover of home cooking and making healthy and simple meals with easy recipes with an emphasis on good produce and plate styling.
Electrolux Ambassador and chef, Massimo Mele, was born in Tasmania, then raised in Naples, Italy, where his culinary journey began.
Anna-Carin McNamara is the Founder and Principal Designer at ANNACARIN.Design [AC.D] - an interior design studio specialising in Scandinavian influenced high-end residential interiors.
James Viles, Electrolux Ambassador and chef and owner of Biota is one of Australia’s most respected chefs and restaurateurs for his commitment to sustainability and his imaginative modern food.
Scott Bridger is an Electrolux Ambassador and Executive Chef of both Bib & Tucker and May Street Larder in Perth, Western Australia.
Richard Ousby is an Electrolux ambassador and the Executive Chef of Stokehouse Restaurants in Brisbane and Melbourne.
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