Sustainable Laundry
"Over the past 20 years, we have quadrupled of garments we go through. Compounding the issue is the fact that 90% of our clothes are thrown away before they need to be. Part of the problem is fast fashion - another is aftercare. Due to poor, outdated laundry habits, the lifespan of garments is diminishing. With the fashion industry being the fourth largest polluter in the world, it's time we changed the way we consume and care for our clothes.
6 Simple Tips To More Sustainable Laundry
Washing based on an existing routine or habit is common, but if you make small changes in the washing process, you can reduce the climate impact without extra effort.
"Prolong the lifetime of garments by modernising care technology and care habits - Reduce the environmental impact of garment care - Enable care for all fabrics - Contribute to more sustainable fashion consumption models"
"We need to see what´s already here as our primary resources - rather than continuing to feed the beast."